Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Firmenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenimage - Konzeptualisieru...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Firmenimage
Markenimage
11,060
Brand image
10,809
Markenführung
7,101
Brand management
7,097
Konsumentenverhalten
6,644
Consumer behaviour
6,643
Brand
3,325
Markenartikel
3,302
Relationship marketing
1,887
Beziehungsmarketing
1,886
Social Web
998
Social web
998
Werbewirkung
994
Advertising effects
991
Online-Marketing
917
Internet marketing
907
Designation of origin
883
Herkunftsbezeichnung
883
Tourism marketing
749
Tourismusmarketing
749
Customer satisfaction
670
Kundenzufriedenheit
670
Marketingmanagement
609
Marketing management
607
Destination management
602
Destinationsmanagement
602
Corporate reputation
508
Brand loyalty
497
Deutschland
481
Holiday behaviour
466
Urlaubsverhalten
466
Germany
465
Advertising
451
Werbung
450
Persönlichkeitspsychologie
431
Markentreue
430
Personality psychology
430
Viral marketing
429
Virales Marketing
429
more ...
less ...
Online availability
All
Undetermined
229
Free
68
Type of publication
All
Article
434
Book / Working Paper
74
Type of publication (narrower categories)
All
Article in journal
390
Aufsatz in Zeitschrift
390
Aufsatz im Buch
41
Book section
41
Hochschulschrift
17
Thesis
15
Arbeitspapier
11
Working Paper
11
Case study
10
Fallstudie
10
Graue Literatur
10
Non-commercial literature
10
Collection of articles of several authors
7
Sammelwerk
7
Aufsatzsammlung
5
Conference paper
4
Konferenzbeitrag
4
Fallstudiensammlung
3
Reprint
2
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Guidebook
1
Konferenzschrift
1
Mikroform
1
Ratgeber
1
more ...
less ...
Language
All
English
463
German
41
French
3
Swedish
1
Author
All
Foroudi, Pantea
8
Melewar, T. C.
8
Bang, Nguyen
6
Becker, Kip
5
Tomczak, Torsten
5
Van Hoye, Greet
5
Dennis, Charles
4
Foroudi, Mohammad Mahdi
4
Iglesias, Oriol
4
Lee, Jung Wan
4
Abimbola, Temi
3
Gupta, Suraksha
3
Han, Heesup
3
He, Xinming
3
Huber, Frank
3
Hussain, Shahzeb
3
Kernstock, Joachim
3
Nobre, Helena
3
Vallaster, Christine
3
Azimi, Mohammad
2
Balmer, John M. T.
2
Bravo, Rafael
2
Breiter Terry, Deborah
2
Brodie, Roderick J.
2
Brown, Mark
2
Burt, Steven
2
Chen, Chen-Chu Matilda
2
Chen, Weifeng
2
Cian, Luca
2
Coelho, Arnaldo
2
Cretu, Anca E.
2
Dabija, Dan-Cristian
2
Dineen, Brian R.
2
Esch, Franz-Rudolf
2
Esmaeilpour, Majid
2
Favero, Giovanni
2
Garrett, Tony C.
2
Geylani, Tansev
2
Gorostidi-Martinez, Haritz
2
Greyser, Stephen A.
2
more ...
less ...
Institution
All
IGI Global
2
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Odense Universitet / Institut for Afsaetningsøkonomi
1
Universität Mannheim
1
Westfälische Wilhelms-Universität Münster
1
Published in...
All
Journal of business research : JBR
20
Journal of retailing and consumer services
15
The journal of brand management : an international journal
12
Journal of business ethics : JOBE
10
The journal of product & brand management
10
Corporate reputation review : an international journal
9
Journal of travel and tourism marketing
8
Marketing intelligence & planning
7
Asia Pacific journal of marketing and logistics
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Corporate communications : an international journal
4
International journal of hospitality management
4
International marketing review
4
Psychology & marketing
4
Qualitative market research : an international journal
4
The journal of consumer marketing
4
Corporate reputation review
3
Economic research
3
European journal of marketing : EJM
3
International journal of contemporary hospitality management
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing
3
Journal of marketing communications
3
Journal of marketing for higher education
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Management decision
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Tourism management : research, policies, practice
3
Chinese management studies
2
Contemporary economics
2
Emerging Markets Journal : EMAJ
2
Gabler Edition Wissenschaft
2
Global business & economics review
2
Global business and finance review
2
Human resource management
2
International journal of business
2
International journal of economics and finance
2
International journal of electronic marketing and retailing : IJEMR
2
more ...
less ...
Source
All
ECONIS (ZBW)
508
Showing
1
-
10
of
508
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Werbung als Verhaltensvorbild für Mitarbeiter : eine empirische Untersuchung am Beispiel UBS
Henkel, Sven
-
2008
Persistent link: https://www.econbiz.de/10003754613
Saved in:
2
Guest editorial: Brand, organisational identity and reputation in SMEs : an overview
Abimbola, Temi
;
Vallaster, Christine
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 341-348
Persistent link: https://www.econbiz.de/10003739513
Saved in:
3
Image reinforcement or impairment : the effects of co-branding on attribute uncertainty
Geylani, Tansev
;
Inman, J. Jeffrey
;
Hofstede, Frenkel ter
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 730-744
Persistent link: https://www.econbiz.de/10003765844
Saved in:
4
When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep
;
Batra, Rajeev
-
2009
Persistent link: https://www.econbiz.de/10003785061
Saved in:
5
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
6
Soziales Engagement von Unternehmen : Wirkungsprozesse, Erfolgsdeterminanten und Konsequenzen für den Markenwert
Matthes, Isabel
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003788280
Saved in:
7
Werbewirksame Namen leicht gemacht : so finden Sie die besten Namen für Ihre Produkte, Unternehmen und Websites
Schaffer, Joachim
-
2009
Persistent link: https://www.econbiz.de/10003788298
Saved in:
8
Das Management negativer Kommunikation aus Marketingsicht : Unternehmen im Fokus ; Ursachen, Verstärker und Handlungsmöglichkeiten
Wanner, Franz
-
2008
Persistent link: https://www.econbiz.de/10003780545
Saved in:
9
Konzeption eines leistungsbasierten Reputationsverständnisses : Gegenstand, Bildung und Wertpotenziale von Reputation auf Märkten
Fichtner, Tanja
-
2006
Persistent link: https://www.econbiz.de/10003359336
Saved in:
10
PR-initiierter Markenwert für regionale Geldinstitute
Kulter, Oliver
- In:
Handbuch Kommunikationsmanagement
,
(pp. 241-251)
.
2005
Persistent link: https://www.econbiz.de/10003314942
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
