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Impact of celebrity endorser's...
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Firmenimage
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Becker, Kip
5
Chen, Weifeng
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Dennis, Charles
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Ind, Nicholas
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Otubanjo, Olutayo
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Rindell, Anne
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Sharifah Faridah Syed Alwi
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Abimbola, Temi
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Abratt, Russell
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Fiedler, Lars
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Kick, Markus
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Langner, Tobias
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Lee, Jung Wan
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Merrilees, Bill
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The journal of brand management : an international journal
44
Journal of business research : JBR
33
Corporate reputation review : an international journal
17
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Journal of retailing and consumer services
16
The journal of product & brand management
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Journal of business ethics : JOBE
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Industrial marketing management : the international journal for industrial and high-tech firms
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European journal of marketing : EJM
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Corporate communications : an international journal
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International studies of management and organization
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Journal of marketing communications
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Corporate brand and corporate reputation
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Journal of travel and tourism marketing
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International journal of hospitality management
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Journal of business strategy
7
Journal of strategic marketing
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Asia Pacific journal of marketing and logistics
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Qualitative market research : an international journal
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Corporate reputation review
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Corporate social responsibility and environmental management
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Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of contemporary hospitality management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing
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Psychology & marketing
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Springer eBook Collection / Business and Economics
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Economic research
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European management journal
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Gabler Edition Wissenschaft
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International journal of internet marketing and advertising : IJIMA
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International journal of retail & distribution management
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International marketing review
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Journal of financial services marketing : JFSM
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Journal of global marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing for higher education
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Journal of marketing management : MM
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ECONIS (ZBW)
1,082
EconStor
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1
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date (oldest first)
1
Understanding celebrity trust and its effects on other
credibility
and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
2
Examining the effects of celebrity trust on
advertising
credibility
, brand
credibility
and corporate
credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
3
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
4
Purchasing celebrity-endorsed brands as a way of self-presentation
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of electronic marketing and …
15
(
2024
)
4
,
pp. 501-517
Persistent link: https://www.econbiz.de/10015064003
Saved in:
5
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
6
Relationship of
advertising
appeals, corporate reputation and brand advocacy : the mediation role of brand loyalty
Mahmood, Asif
;
Haider, Syed Zeeshan
- In:
LogForum : elektroniczne czasopismo naukowe z dziedziny …
16
(
2020
)
2
,
pp. 287-298
Persistent link: https://www.econbiz.de/10012269836
Saved in:
7
The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
Saved in:
8
Determinant and the consequence of
advertising
scepticism : a case of popular brand of instant noodle
Siringoringo, Hotniar
;
Hanum, Yuhilza
;
Sudaryanto
- In:
International journal of business excellence : IJBEX
29
(
2023
)
3
,
pp. 372-389
Persistent link: https://www.econbiz.de/10014294170
Saved in:
9
Measuring celebrity singer image
Chuang, Su-jen
;
Ding, Cherng G.
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
1
,
pp. 149-172
Persistent link: https://www.econbiz.de/10009716377
Saved in:
10
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
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