Relationship of advertising appeals, corporate reputation and brand advocacy : the mediation role of brand loyalty
Year of publication: |
2020
|
---|---|
Authors: | Mahmood, Asif ; Haider, Syed Zeeshan |
Published in: |
LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki. - Poznan : Wyzsza Szkola Logistyki, ISSN 1734-459X, ZDB-ID 2212048-8. - Vol. 16.2020, 2, p. 287-298
|
Subject: | advertising appeals | corporate reputation | brand advocacy | brand loyalty | FMCGs sector | Firmenimage | Corporate reputation | Werbewirkung | Advertising effects | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Werbung | Advertising | Markenartikel | Brand | Markentreue | Brand loyalty |
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