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Firmenimage
Advertising effects
11
Werbewirkung
11
Advertising
10
USA
10
United States
10
Werbung
10
Sportmarketing
7
Sports marketing
7
Advertising planning
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Data envelopment analysis
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sports advertising
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Communication
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Corporate reputation
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Data-Envelopment-Analyse
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Fernsehwerbung
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Internet marketing
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Krisenmanagement
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Online-Marketing
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Sports
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Television advertising
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Betriebliche Budgetierung
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Brand extension
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China
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Cheong, Yunjae
2
Kim, Kihan
2
Ki, Eyun-Jung
1
Stout, Patricia A.
1
Ye, Lan
1
Yun, Lira
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Corporate reputation review : an international journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
3
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Impact of message convergence on organizational reputation : an examination of organizational crisis communication on Facebook
Ye, Lan
;
Ki, Eyun-Jung
- In:
Corporate reputation review : an international journal
21
(
2018
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10011879077
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2
The image management function of sponsorship : a general theoretical framework
Kim, Kihan
;
Stout, Patricia A.
;
Cheong, Yunjae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 85-111
Persistent link: https://www.econbiz.de/10009510693
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3
Sports sponsorship and the risks of ambush marketing : the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards...
Yun, Lira
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 921-942
Persistent link: https://www.econbiz.de/10012395587
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