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Mass customization : the role of consumer preference measurement, manufacturing flexibility and customer participation
Shi, Jingjing
;
Huang, Fang
;
Jia, Fang
;
Yang, Zhilin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1366-1382
Persistent link: https://www.econbiz.de/10014286052
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