Narrow search
Showing 1 - 2 of 2
Cover Image
Marketing on trial : the SAS EuroBonus case
Kjellberg, Hans - In: Reconnecting marketing to markets, (pp. 181-203). 2010
Persistent link: https://www.econbiz.de/10008808307
Cover Image
Forming cognitions by investing in a form : frequent flyer programs in US air travel post-deregulation (1981 – 1991)
Araujo, Luis; Kjellberg, Hans - In: Industrial marketing management : the international … 48 (2015), pp. 68-78
Persistent link: https://www.econbiz.de/10011345776