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Individual differences in price responsiveness within and across food brands
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
James, …
- In:
The service industries journal
28
(
2008
)
5/6
,
pp. 733-753
Persistent link: https://www.econbiz.de/10003775774
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Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10003991309
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Cognitive styles and personal involvement of market initiators for "healthy" food brands : implications for adoption theory
Foxall, Gordon R.
- In:
Journal of economic psychology : research in economic …
14
(
1993
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10001141584
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