Individual differences in price responsiveness within and across food brands
Jorge M. Oliveira-Castro, Gordon R. Foxall and Victoria K. James
| Year of publication: |
2008
|
|---|---|
| Authors: | Oliveira-Castro, Jorge M. ; Foxall, Gordon R. ; James, Victoria K. |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 28.2008, 5/6, p. 733-753
|
| Subject: | Lebensmittel | Food | Markenführung | Brand management | Preisdifferenzierung | Price discrimination | Preiselastizität | Price elasticity | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003775774