Food waste is a global challenge to sustainable development. Nevertheless, there is insufficient research on the issue at the consumption stage, especially in developing countries (e.g., Malaysia). To effectively ameliorate food waste, it is crucial to understand how internal cultural values and...

This study investigates the determinants of buying intention towards healthy foods in Malaysia through a modification of the theory of planned behavior. The moderating role of food safety trust is also analyzed in the study. Drawing on an online questionnaire survey from 375 respondents in...