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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Children's consumption behavior in response to food product placements in movies
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
2
,
pp. 127-136
Persistent link: https://www.econbiz.de/10011294139
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Healthy, sweet, brightly colored, and full of vitamins : cognitive and affective persuasive cues of food placements and children’s healthy eating behavior
Naderer, Brigitte
;
Binder, Alice
;
Matthes, Jörg
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1012-1030
Persistent link: https://www.econbiz.de/10012395638
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