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Deconstructing consumer discipline : how self-management is experienced in the marketplace
Cronin, James Martin; McCarthy, Mary; Delaney, Mary - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1902-1922
Persistent link: https://www.econbiz.de/10011449353
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Deconstructing consumer discipline
Cronin, James Martin; McCarthy, Mary; Delaney, Mary - In: European Journal of Marketing 49 (2015) 11/12, pp. 1902-1922
Purpose – The purpose of this paper is to build an understanding of what we term “consumer discipline” by unpacking the … discipline as a practice that involves self-control but also comprises the capabilities to self-manage one’s identity and …
Persistent link: https://www.econbiz.de/10014723953
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Healthy choice : the effect of simplified point-of-sale nutritional information on consumer food choice behavior
Nikolova, Hristina; Inman, J. Jeffrey - In: Journal of marketing research : JMR 52 (2015) 6, pp. 817-835
Persistent link: https://www.econbiz.de/10011421726
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Food industry approach to rising prevalence of children obesity in the Czech Republic
Olšanová, Květa - In: Central European business review : CEBR 3 (2014) 3, pp. 7-15
Persistent link: https://www.econbiz.de/10010529020
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Healthy vs. unhealthy food : a strategic choice for firms and consumers
Antoñanzas Villar, Fernando; Rodríguez-Ibeas, Roberto - In: Health economics review 1 (2011) 4, pp. 1-8
In this paper, we carry out a theoretical analysis of the strategic choice made by firms regarding the type of food they market when they face consumers who care about the healthy/unhealthy attributes of the product but incur in emotional/health costs when the food they consume has unhealthy...
Persistent link: https://www.econbiz.de/10009409546
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Accounting for product substitution in the analysis of food taxes targeting obesity
Miao, Zhen; Beghin, John C.; Jensen, Helen H. - In: Health economics 22 (2013) 11, pp. 1318-1343
Persistent link: https://www.econbiz.de/10010242980
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Generalized nutrient taxes can increase consumer welfare
Bishai, David - In: Health economics 24 (2015) 11, pp. 1517-1522
Persistent link: https://www.econbiz.de/10011434023
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Collectible toys as marketing tools : understanding preschool children's responses to foods paired with premiums
McAlister, Anna R.; Cornwell, T. Bettina - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 195-205
Persistent link: https://www.econbiz.de/10009679224
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Linear symmetric "fat taxes" : evidence from Brazil
Leifert, Rodrigo M.; Lucinda, Cláudio Ribeiro - In: Applied economic perspectives and policy 37 (2015) 4, pp. 634-666
Persistent link: https://www.econbiz.de/10011494171
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The other pandemic : a conceptual framework and future research directions of junk food marketing to children and childhood obesity
Ertz, Myriam; Le Bouhart, Guillaume - In: Journal of macromarketing 42 (2022) 1, pp. 30-50
Persistent link: https://www.econbiz.de/10012802031