Collectible toys as marketing tools : understanding preschool children's responses to foods paired with premiums
Year of publication: |
2012
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Authors: | McAlister, Anna R. ; Cornwell, T. Bettina |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 31.2012, 2, p. 195-205
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Subject: | child health | fast food | meals | obesity | taste perceptions | Kinder | Children | Ernährungsverhalten | Eating habit | Gesundheitsrisiko | Health risk | Körpergewicht | Body weight | Ernährung | Nutrition | Gesundheit | Health | Fast Food | Fast food | Lebensmittel | Food | Jugendliche | Youth |
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