Across two studies, we demonstrate that depictions of food with implied motion enhance food appeal. This effect is mediated by perceived food freshness. We argue that this effect is due to an overextension of a primitive association between motion and freshness. Implications for promoting...

Purpose This study aims to examine whether companies’ donations to political parties can impact product experience, specifically taste. Design/methodology/approach Research design consists of four studies; three online, one in person. Participants were shown a cookie (Studies 1-3) or cereal...