Today there are many agricultural products in the market with different designations and certificates which are as a proof of product quality and adherence to health standards. However, consumers sometimes find it difficult to differentiate these certificates and they have variable degrees of...

Te aim of this paper is to explore consumers' perceptions and habits regarding traditional food in the Western Balkan Countries. In each Western Balkan country, two focus groups were carried-out (total twelve focus groups; eight to ten participants per each – total sample of 104 participants)....