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Consumer Response to Perceived Value and Generic Advertising
Salois, Matthew J.; Reilly, Amber - In: Agricultural and Resource Economics Review 43 (2014) 1
This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911102
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Consumer Response to Perceived Value and Generic Advertising
Salois, Matthew J.; Reilly, Amber - Northeastern Agricultural and Resource Economics …
This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911072
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Exploring The Moderating Role of Consumer Ethnocentrism on Consumer Value Perceptions Towards Own-Country Geographic Indication (GI) Foods
Perrea, Toula; Mamalis, Spyridon; Melfou, Katerina; … - European Association of Agricultural Economists - EAAE - 2015
This work investigates Consumer Value (CV) perceptions towards certified own-country GI food products in the form of trade-offs between perceived Values (i.e. gains) and perceived Costs (i.e. losses) from the consumption of such products. Moreover, it explores the moderating role of Consumer...
Persistent link: https://www.econbiz.de/10011275516
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Costs and benefits of HACCP implementation in the Greek meat industry
Michailidis, Anastasios; Chatzitheodoridis, Fotis - European Association of Agricultural Economists - EAAE - 2006
Paper removed at request of authors 02/25/08.
Persistent link: https://www.econbiz.de/10005330227
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FOOD AND NUTRITION PROGRAMS IN THE NEXT FARM BILL
Paggi, Mechel S. - In: Choices 26 (2011) 2
Persistent link: https://www.econbiz.de/10009203339
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Consumer Food Safety Risk Attitudes and Perceptions Over Time: The Case of BSE Crisis
Kalogeras, Nikos; Pennings, Joost M.E.; van Ittersum, Koert - European Association of Agricultural Economists - EAAE - 2008
time and, hence, whether policies and strategies must be adapted. The BSE (mad cow disease) crises in the USA, Germany and … and perceptions and behaviour over time. The results show that in some countries consumers risk behaviour changed, whereas …
Persistent link: https://www.econbiz.de/10005039500
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How Much Animal Product do the Chinese Consume? Empirical Evidence from Household Surveys
Wang, Ji-Min; Zhou, Zhang-Yue; Yang, Jun - In: Australasian Agribusiness Review 12 (2004)
marketing activities. However, publications by China's State Statistical Bureau underestimate animal product consumption. Such … underestimated statistics affect policy making and marketing initiatives and also lead to the estimation of distorted parameters that …
Persistent link: https://www.econbiz.de/10010923382
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Milk-Marketing: Impact of Perceived Quality on Consumption Patterns
Grebitus, Carola; Yue, Chengyan; Bruhn, Maike; Jensen, … - European Association of Agricultural Economists - EAAE - 2007
marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers quality … information can be used to develop demand-oriented marketing activities (Kotler and Armstrong, 1994: 48). …
Persistent link: https://www.econbiz.de/10005060468
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Analogous Products and Food Quality Products: Two Poles of the Competition
Bošková, Iveta - European Association of Agricultural Economists - EAAE - 2007
all participants of the agri-food chain are pressed to intensify marketing support of their goods. Aiming to reduce the … shopping behaviour and of development of competition, this study recapitulates main marketing trends on the food market in the …
Persistent link: https://www.econbiz.de/10005525267
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Determinants of Meats Purchase Behavior by Ethnic Groups
Garcia-Jimenez, Carlos I.; Mishra, Ashok K. - Agricultural and Applied Economics Association - AAEA - 2010
Farmers and food companies need to assess their production and marketing strategies for nurturing business …
Persistent link: https://www.econbiz.de/10009020466