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Planning to make unplanned purchases? : the role of in‐store slack in budget deviation
Stilley, Karen M.; Inman, J. Jeffrey; Wakefield, Kirk L. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 264-278
Persistent link: https://www.econbiz.de/10003997848
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Spending on the fly : mental budgets, promotions, and spending behavior
Stilley, Karen M.; Inman, J. Jeffrey; Wakefield, Kirk L. - In: MSI reports : working paper series (2009) 1, pp. 27-52
Persistent link: https://www.econbiz.de/10003857389
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Spending on the fly : mental budgets, promotions, and spending behavior
Stilley, Karen M.; Inman, J. Jeffrey; Wakefield, Kirk L. - In: Journal of marketing 74 (2010) 3, pp. 34-47
Persistent link: https://www.econbiz.de/10008822110