Giraud-Héraud, Éric; Rouached, Lamia; Soler, Louis-Georges - In: Quantitative Marketing and Economics 4 (2006) 1, pp. 31-55
In those sectors faced with questions of food safety (meat, fruit, vegetables), new private labels have been set up in Europe in order to restore consumer trust. In this paper, we perform a theoretical analysis of these private labels. We propose an original model of vertical relationships...
