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Football
Consumer behaviour
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Konsumentenverhalten
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Professional sports
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USA
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United States
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Confidence
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E-commerce
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Electronic Commerce
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Vertrauen
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brand personality
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geographic equity
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geographic personality
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sports marketing
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Ball game
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Ballsport
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Betriebswirtschaftsstudium
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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An investigation of old school values in the Arena Football League
Aiken, K. Damon
;
Campbell, Richard M.
;
Sukhdial, Ajay
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
3
,
pp. 125-131
Persistent link: https://www.econbiz.de/10008661234
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