A conjoint approach investigating factors in initial team preference formation
Year of publication: |
2009
|
---|---|
Authors: | Aiken, K. Damon ; Koch, Eric C. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 18.2009, 2, p. 81-91
|
Subject: | Sport | Sports | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis |
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