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International journal of sports marketing & sponsorship
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The impact of acculturation and ethnic indentity on American football identification and consumption among Asians in the United States
Ha, Jae-Pil
;
Hums, Mary A.
;
Greenwell, Chris T.
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010258207
Saved in:
2
Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.
;
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
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