Study level/applicability – This case is suitable for senior students taking marketing courses from marketing communications, marketing research and consumer behavior. Other students including postgraduate students on international business, strategic management and CSR courses may also...

This paper builds on previous studies on the management and leadership, and the attendant insights that can be garnered from football – highlighting how this ‘perceived play’ has evolved into ‘serious play’ in the boardroom. Two academic papers (Madichie, 2009; Haskins, 2013) form the...

This paper goes beyond the stereotype of Thailand as being all about sex tourism, zero tolerance to drugs (capital punishment), murder capital of Southeast Asia and a non entity in the field of sports. Taking the purview of sports and economic development, the paper argues that the game of...