Re-branding the Nigerian Professional Football Leauge : open play or dead ball?
Year of publication: |
2016
|
---|---|
Authors: | Madichie, Nnamdi O. |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 2, p. 256-280
|
Subject: | Africa | Public relations | Brand awareness | Brand ambassadors | Club vs country | Nigerian Football League | Nigeria | Fußball | Football | Profisport | Professional sports | Markenführung | Brand management | Öffentlichkeitsarbeit |
-
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard, (2015)
-
Managing brand identity strategy : how professional football wins the game
Blumrodt, Jens, (2017)
-
Sports sponsorship perceptions : an exploration
Ferrier, Susan, (2013)
- More ...
-
Madichie, Nnamdi O., (2010)
-
A Reconceptualization of Entrepreneurial Orientation in an Emerging Market Insurance Company
Madichie, Nnamdi O., (2013)
-
Digital transformation in West Africa : a two country, two-sector analysis
Madichie, Nnamdi O., (2021)
- More ...