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Football
Event-Marketing
29
Event marketing
25
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19
Germany
19
Theorie
9
Theory
9
Advertising effects
8
Beziehungsmarketing
8
Brand management
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Markenimage
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Sportmarketing
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Veranstaltung
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Veranstaltungswirtschaft
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Drengner, Jan
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Gaus, Hansjoerg
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Jahn, Steffen
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Sachse, Manuel
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Sachse, Manuela
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Journal of advertising research
1
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
1
Stand und Perspektiven der Eventforschung
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ECONIS (ZBW)
3
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The dark side of sponsoring and ambushing mega sport events : is successful communication hampered by too many, too similar, and too ambiguous stimuli?
Sachse, Manuela
;
Drengner, Jan
- In:
Stand und Perspektiven der Eventforschung
,
(pp. 37-58)
.
2010
Persistent link: https://www.econbiz.de/10008654337
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2
Die Wirkungen von Ambush-Marketing : Ausgewählte Ergebnisse einer empirischen Untersuchung anlässlich der Fußball-Europameisterschaft 2004
Drengner, Jan
;
Sachse, Manuel
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 71-87)
.
2005
Persistent link: https://www.econbiz.de/10003295876
Saved in:
3
Does flow influence the brand image in event marketing?
Drengner, Jan
;
Gaus, Hansjoerg
;
Jahn, Steffen
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 138-147
Persistent link: https://www.econbiz.de/10003689051
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