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Football
Arbeitsgruppe
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Beziehungsmarketing
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CSR
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Consumer behaviour
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Corporate Social Responsibility
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Fußball
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Südkorea
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Team
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corporate social responsibility
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identification
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loyalty
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perceived fit
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professional football
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Park, Jongchul
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International journal of sport management and marketing : IJSMM
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The effect of perceived CSR on team identification and team loyalty in professional football in Korea
Park, Jongchul
;
Kerr, Shane
;
Kim, Il-Gwang
- In:
International journal of sport management and marketing …
18
(
2018
)
6
,
pp. 535-554
Persistent link: https://www.econbiz.de/10011989768
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