The effect of perceived CSR on team identification and team loyalty in professional football in Korea
Year of publication: |
2018
|
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Authors: | Park, Jongchul ; Kerr, Shane ; Kim, Il-Gwang |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 18.2018, 6, p. 535-554
|
Subject: | corporate social responsibility | CSR | perceived fit | identification | loyalty | professional football | sport marketing | South Korea | Südkorea | Fußball | Football | Corporate Social Responsibility | Corporate social responsibility | Profisport | Professional sports | Sportmarketing | Sports marketing | Beziehungsmarketing | Relationship marketing | Sportorganisation | Sport organization | Konsumentenverhalten | Consumer behaviour | Arbeitsgruppe | Team |
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