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Using the body-sphere approach to predict the effectiveness of similar and attractive models shown in advertisements
Bombe, Sandra - In: Marketing : ZFP ; journal of research and management 36 (2014) 3, pp. 203-214
Persistent link: https://www.econbiz.de/10010394608
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Forecasting advertising and media effects on sales : econometrics and alternatives
Dawes, John; Kennedy, Rachel; Green, Kesten; Sharp, Byron - In: International journal of market research : JMRS ; the … 60 (2018) 6, pp. 611-620
Persistent link: https://www.econbiz.de/10011980262
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Modeling intra-seasonal heterogeneity in hourly advertising-response models : Do forecasts improve?
Kiygi-Calli, Meltem; Weverbergh, Marcel; Franses, … - In: International journal of forecasting 33 (2017) 1, pp. 90-101
Persistent link: https://www.econbiz.de/10011754688
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Modeling competition between mobile and desktop personal computer LCD panels based on segment reporting sales information
Tsai, Bi-huei; Hsu, Chih-sheng; Balachandran, Bala K. R. - In: Journal of accounting, auditing & finance 28 (2013) 3, pp. 273-291
Persistent link: https://www.econbiz.de/10009783360
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With or without forecast sharing : competition and credibility under information asymmetry
Gümüş, Mehmet - In: Production and operations management : an international … 23 (2014) 10, pp. 1732-1747
Persistent link: https://www.econbiz.de/10010464945
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Forecasting performance of market share attraction models : a comparison of different models assuming that competitors' actions are forecasts
Klapper, Daniel; Herwartz, Helmut - 1998
Persistent link: https://www.econbiz.de/10000168630
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Forecasting performance of market share attraction models : a comparison of different models assuming that competitors’ actions are forecasts
Klapper, Daniel; Herwartz, Helmut - 1998
Persistent link: https://www.econbiz.de/10009578563
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The value of feedback in forecasting competitions
Athanasopoulos, George; Hyndman, Rob J. - In: International journal of forecasting 27 (2011) 3, pp. 845-849
Persistent link: https://www.econbiz.de/10009248115
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Improving the prediction model used in risk equalization : cost and diagnostic information from multiple prior years
Veen, S. H. C. M. van; Kleef, R. C. van; Ven, Wynand P. … - In: The European journal of health economics : HEPAC ; … 16 (2015) 2, pp. 201-218
Persistent link: https://www.econbiz.de/10011300385
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Demand forecasting for new media services with consideration of competitive relationships using the competitive Bass model and the theory of the niche
Seol, Hyeonju; Park, Gwangman; Lee, Hakyeon; Yoon, Byungun - In: Technological forecasting & social change : an … 79 (2012) 7, pp. 1217-1228
Persistent link: https://www.econbiz.de/10009665962