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Predicting adolescents' apparel brand preferences

Rhee, Jongeun; Johnson, Kim K. P. - In: The journal of product & brand management 21 (2012) 4, pp. 255-164

Persistent link: https://www.econbiz.de/10009625131

Improving prediction with POS and PLS consistent estimations : an illustration

Mourad, Siham; Valette-Florence, Pierre - In: Journal of business research : JBR 69 (2016) 10, pp. 4675-4684

Persistent link: https://www.econbiz.de/10011554752

Predicting the Consumers’ Brand Switching Behavior for Cellphones : Application of Markov Chain Models

Sharma, Vinod - 2017

of the mobile brands. Data collected from 320 college-going students show very high probability of brand switching … technology that will lead than any single brand. It has been observed that there will be high retention in the brand Apple …

Persistent link: https://www.econbiz.de/10012943467

Using the Dirichlet model to predict how fashion brands compete and grow on eBay

Chowdhury, Shamim; Barker, Alicia; Trinh, Giang; … - In: Journal of consumer behaviour 21 (2022) 1, pp. 63-79

Persistent link: https://www.econbiz.de/10012813934

Forecasting branded and generic pharmaceuticals

Nikolopoulos, Konstantinos; Buxton, Samantha; Khammash, … - In: International journal of forecasting 32 (2016) 2, pp. 344-357

Persistent link: https://www.econbiz.de/10011596831

Predicting the consumers' brand switching behavior for cellphones : application of Markov chain models

Sharma, Vinod; Kapse, Manohar; Sonwalkar, Jayant - In: The IUP journal of marketing management : IJMM 15 (2016) 4, pp. 31-43

Persistent link: https://www.econbiz.de/10011635734

Prediction of Brand Loyalty on Supervised Machine Learning Algorithms

Madireddy, Vijay Reddy - 2022

loyalty prediction issue of a brand through supervised learning algorithms of characterizations: logistic regression, decision …

Persistent link: https://www.econbiz.de/10014241204

Predicting Choice Shares Under Conditions of Brand Interdependence

Kamakura, Wagner A.; Srivastava, Rajendra K. - 2020

The authors discuss some shortcomings of probabilistic choice models which do not capture product interdependencies. When substitutional relationships are present in the marketplace, these models may lead to biased estimates for choice/market shares. A probabilistic choice model which accounts...

Persistent link: https://www.econbiz.de/10014146196

Forecasting performance of market share attraction models : a comparison of different models assuming that competitors' actions are forecasts

Klapper, Daniel; Herwartz, Helmut - 1998

Persistent link: https://www.econbiz.de/10000168630

Forecasting performance of market share attraction models : a comparison of different models assuming that competitors’ actions are forecasts

Klapper, Daniel; Herwartz, Helmut - 1998

Persistent link: https://www.econbiz.de/10009578563

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