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A generalized framework for estimating customer lifetime value when customer lifetimes are not observed
Singh, Siddharth S.
;
Borle, Sharad
;
Jain, Dipak
- In:
Quantitative marketing and economics : QME
7
(
2009
)
2
,
pp. 181-205
Persistent link: https://www.econbiz.de/10003885267
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Peak sales time prediction in new product sales : can a product manager rely on it?
Krishnan, Trichy V.
;
Feng, Shanfei
;
Jain, Dipak
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014332163
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