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This book explores the regional strategy and management of Japanese MNEs in Europe. Ken-ichi Ando investigates, using case studies of the auto and pharmaceutical industries, how these companies can, and do, overcome the inherent difficulties and opportunities of trading in Europe, including the...
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Die 'Deutschland AG' hat ausgedient. Daimler und Porsche brauchen demnächst eine Standleitung nach Katar. Die Wadan …
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