Similar Search Results

Can followers overcome pioneers? : the role of superior alignable differences in consumer evaluation of brand extensions

Liang, Beichen; Cherian, Joseph A.; Fu, Wei - In: The journal of product & brand management 19 (2010) 2, pp. 85-93

Persistent link: https://www.econbiz.de/10003993615

The goal is attainable: the effects of goal gradient and sub-goals on escalation of commitment in a new product evaluation

Liang, Beichen - In: Innovation & management review 18 (2021) 3, pp. 258-275

Purpose - The purpose of this study is to investigate whether, in the context of making a go/no-go decision regarding a failing new product, the use of a stopping rule and/or a new decision-maker would reduce the escalation of commitment (EOC). Design/methodology/approach - This study uses a...

Persistent link: https://www.econbiz.de/10012669909

How brand experience, satisfaction, trust, and commitment affect loyalty : a reexamination and reconciliation

Liang, Beichen - In: Italian journal of marketing : ITJM 2022 (2022) 2, pp. 203-231

Persistent link: https://www.econbiz.de/10013277056

The choice of brand extension : the moderating role of brand loyalty on fit and brand familiarity

Liang, Beichen; Fu, Wei - In: Journal of marketing analytics : JMA 9 (2021) 1, pp. 17-32

Persistent link: https://www.econbiz.de/10012487126

How Millennials' personality traits influence their eco-fashion purchase behavior

Fu, Wei; Liang, Beichen - In: Athens journal of business & economics : AJBE 5 (2019) 3, pp. 207-220

Persistent link: https://www.econbiz.de/10012031438

Option pricing and foreign investment under political risk

Cherian, Joseph A.; Perotti, Enrico - 1999

Persistent link: https://www.econbiz.de/10001374827

Option pricing and foreign investment under political risk

Cherian, Joseph A.; Perotti, Enrico C. - In: Journal of international economics 55 (2001) 2, pp. 359-377

Persistent link: https://www.econbiz.de/10001649298

Determinants of recycling behavior : a synthesis of research results

Hornik, Jacob; Cherian, Joseph A.; Madansky, Michelle; … - In: The journal of socio-economics 24 (1995) 1, pp. 105-127

Persistent link: https://www.econbiz.de/10001185077

Narratives of technology consumption in the face of marketplace discrimination

Ekpo, Akon E.; DeBerry-Spence, Benet; Henderson, … - In: Marketing letters : a journal of research in marketing 29 (2018) 4, pp. 451-463

Persistent link: https://www.econbiz.de/10011964328

Option pricing and foreign investment under political risk

Cherian, Joseph A.; Perotti, Enrico C. - 1999

Persistent link: https://www.econbiz.de/10013422958