degree as domestic rivals. We develop a theoretical framework for whyʺ and howʺ a lack of embeddedness and legitimacy …

subnational FDI legitimacy and improve the survival likelihood of their subsidiaries. We consider three organizational identity … hypothesize a U-shaped relationship between FDI legitimacy and subsidiary mortality, and that this relationship will be moderated … by the level of COO agglomeration at a subnational level. We also hypothesize that with improving FDI legitimacy, the use …

recent criticism of institutional theory's strong focus on isomorphism as the most important legitimacy-conveying mechanism … active negotiation and social construction of the subsidiary's legitimacy in the emerging market. Our findings show support … for this idea as political activism is one such way how the subsidiary's legitimacy can be built and nurtured …