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Forschung
Relationship marketing
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Journal of service management
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ECONIS (ZBW)
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Paradigms in service research
Tronvoll, Bård
;
Brown, Stephen Walter
;
Gremler, Dwayne D.
- In:
Journal of service management
22
(
2011
)
5
,
pp. 560-585
Persistent link: https://www.econbiz.de/10009405818
Saved in:
2
Learning from the pioneering founders of the service research field
Bowen, David E.
;
Fisk, Raymond P.
;
Bateson, John E. G.
; …
- In:
Journal of service management
34
(
2023
)
4
,
pp. 605-630
Persistent link: https://www.econbiz.de/10014338196
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