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Banking in the new Europe : the impact of the single European market programme and EMU on the European banking sector
Gardener, Edward P. M. (ed.); Molyneux, Philip (contributor) - 2002
Persistent link: https://www.econbiz.de/10001669973
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An exploratory study conceptualising marketing thought in entrepreneurial medium-sized firms in high-tech and conventional industries in France, Germany and Italy
Perks, Keith J.; Shukla, Paurav - In: International journal of entrepreneurship and small business 6 (2008) 2, pp. 192-211
Persistent link: https://www.econbiz.de/10003743267
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Enterprise marketing management (EMM) systems: current use and future prospects
Meyers, Carol - In: Journal of direct, data and digital marketing practice … 8 (2006/07) 4, pp. 309-318
Persistent link: https://www.econbiz.de/10003469001
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A comparison of strategic marketing approaches
Hallén, Lars - In: Strategies for international industrial marketing : the …, (pp. 235-249). 2013
Persistent link: https://www.econbiz.de/10009689243
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The British approach to Europe
Cunningham, Malcolm T. - In: Strategies for international industrial marketing : the …, (pp. 165-234). 2013
Persistent link: https://www.econbiz.de/10009689244
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The German approach to Europe
Johanson, Jan; Wootz, Björn - In: Strategies for international industrial marketing : the …, (pp. 79-126). 2013
Persistent link: https://www.econbiz.de/10009689247
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The French approach to Europe
Valla, Jean-Paul - In: Strategies for international industrial marketing : the …, (pp. 11-78). 2013
Persistent link: https://www.econbiz.de/10009689248
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Strategic marketing types : evidence from the European meat processing industry
Strandskov, Jesper; Hundahl, Lone S.; Laursen, Christina M. - 1999
Persistent link: https://www.econbiz.de/10001366733
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Neuprodukteinführungsstrategien schnelldrehender Konsumgüter : Eine empirische Wirkungsanalyse des Marketing Mix
Halaszovich, Tilo F. - 2011
Neue Produkte erfolgreich in den Markt einzuführen stellt heute mehr denn je eine zwingende Voraussetzung für den nachhaltigen Unternehmenserfolg dar. Dies gilt besonders für Hersteller schnelldrehender Konsumgüter, die neben einem zusehends mächtigeren Handel, mit kurzen...
Persistent link: https://www.econbiz.de/10014425121