An exploratory study conceptualising marketing thought in entrepreneurial medium-sized firms in high-tech and conventional industries in France, Germany and Italy
Year of publication: |
2008
|
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Authors: | Perks, Keith J. ; Shukla, Paurav |
Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 6.2008, 2, p. 192-211
|
Subject: | Unternehmensgründung | Business start-up | Marketingmanagement | Marketing management | KMU | SME | Hochtechnologie | High technology | Deutschland | Germany | Italien | Italy | Frankreich | France |
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