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Cognition, Persuasion and Deci...
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France
Consumer behaviour
40
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Elderly people
20
Ältere Menschen
20
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12
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12
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Wahrnehmung
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Brand management
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Frankreich
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Markenführung
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New product development
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Produktentwicklung
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Prospect Theory
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consumer behavior
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numeracy
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Beziehungsmarketing
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English
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Laurent, Gilles
3
Chandon, Pierre
1
Gonzalez, Richard J.
1
Hossoy, Ilkin
1
Lambert-Pandraud, Raphae͏̈lle
1
Papalambros, Panos Y.
1
Petiot, Jean-François
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Rungie, Cam
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Salvo, Cécile
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Wansink, Brian
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International journal of product development : IJPD
1
Les cahiers de recherche / HEC Paris
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Report / Marketing Science Institute
1
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ECONIS (ZBW)
4
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A cross-cultural study of users' craftmanship perceptions in vehicle interior design
Petiot, Jean-François
;
Salvo, Cécile
;
Hossoy, Ilkin
; …
- In:
International journal of product development : IJPD
7
(
2009
)
1/2
,
pp. 28-46
Persistent link: https://www.econbiz.de/10003827455
Saved in:
2
Tell me which perfume you wear, i'll tell you how old you are : modeling the impact of consumer age on product choice
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
-
2006
Persistent link: https://www.econbiz.de/10003740334
Saved in:
3
Brand loyalty vs. loyalty to product attributes
Rungie, Cam
;
Laurent, Gilles
- In:
Quantitative marketing and marketing management : …
,
(pp. 423-444)
.
2012
Persistent link: https://www.econbiz.de/10009621743
Saved in:
4
Hedonic and utilitarian consumer benefits of sales promotions
Chandon, Pierre
;
Wansink, Brian
;
Laurent, Gilles
-
1999
Persistent link: https://www.econbiz.de/10001412778
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