Cognition, Persuasion and Decision Making in Older Consumers
Year of publication: |
2005
|
---|---|
Authors: | Yoon, Carolyn ; Laurent, Gilles ; Fung, Helene ; Gonzalez, Richard ; Gutchess, Angela ; Hedden, Trey ; Lambert-Pandraud, Raphaƫlle ; Mather, Mara ; Park, Denise ; Peters, Ellen ; Skurnik, Ian |
Published in: |
Marketing Letters. - Springer. - Vol. 16.2005, 3, p. 429-441
|
Publisher: |
Springer |
Subject: | older consumers | aging | cognition | persuasion | decision making |
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