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The role of retail advertising from a consumer's point of view : a comparison between Germany and France
Purper, Guido; Weinberg, Peter - In: Advertising and communication : proceedings 4th …, (pp. 153-160). 2005
Persistent link: https://www.econbiz.de/10003353794
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Retail advertising : an empirical comparison between German and French consumers
Purper, Guido; Weinberg, Peter - In: International advertising and communication : current …, (pp. 473-487). 2006
Persistent link: https://www.econbiz.de/10003378212
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Betriebsformwahl im Lebensmitteleinzelhandel im internationalen Kontext
Mattmüller, Roland; Schäfers, Tobias - In: Herausforderungen der internationalen marktorientierten …, (pp. 407-419). 2011
Persistent link: https://www.econbiz.de/10008842209
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Marktbearbeitungsstrategien international tätiger Handelsunternehmen
Ferring, Natascha - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001607996
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Non linear contracting and endogenous buyer power between manufacturers and retailers : empirical evidence on food retailing in France
Bonnet, Céline; Dubois, Pierre - 2010
Persistent link: https://www.econbiz.de/10008746959
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Identifying two part tariff contracts with buyer power : empirical estimation on food retailing
Bonnet, Céline; Dubois, Pierre - 2015
Persistent link: https://www.econbiz.de/10011289190
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Identifying two part tariff contracts with buyer power : empirical estimation on food retailing
Bonnet, Céline; Dubois, Pierre - 2015
Persistent link: https://www.econbiz.de/10011302330
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Non linear contracting and endogenous buyer power between manufacturers and retailers : empirical evidence on food retailing in France
Bonnet, Céline; Dubois, Pierre - 2010 - Rev.
Persistent link: https://www.econbiz.de/10008749050
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Quelles régulations pour le commerce?
Rey, Patrick; Tirole, Jean - In: Régulation des relations entre fournisseurs et …, (pp. 9-36). 2000
Persistent link: https://www.econbiz.de/10001600692