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The influence of brand community on co-creation : a cross national study of the brand AXE in France and Tunisia
Benmiled-Cherif, Héla; Kaufmann, Hans Rüdiger; … - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 285-299
Persistent link: https://www.econbiz.de/10011573426
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Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre; Cadario, Romain - 2022 - Revised version of 2021/40/EFE
Persistent link: https://www.econbiz.de/10013371298
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Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre; Cadario, Romain - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 153-173
Persistent link: https://www.econbiz.de/10013493164
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Using blogs to solicit consumer feedback : the role of directive questioning versus no questioning
Balagué, Christine; Valck, Kristine de - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 62-73
Persistent link: https://www.econbiz.de/10009718234
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How French innovators are putting the "social" back in social networking
Kramer, Larry - In: Harvard business review : HBR 88 (2010) 10, pp. 121-124
Persistent link: https://www.econbiz.de/10008667183
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Kundenpflege à la Parisienne
Kramer, Larry - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 4, pp. 40-46
Persistent link: https://www.econbiz.de/10008909410
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Facebook, Twitter et le web social : les nouvelles opportunités de business ; stratégie, marketing, meilleures pratiques
Fraysse, Emmanuel - 2011 - 2. éd.
Persistent link: https://www.econbiz.de/10009269607
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Profit persistence in the food industry : evidence from five European countries
Hirsch, Stefan; Gschwandtner, Adelina - In: European review of agricultural economics : ERAE 40 (2013) 5, pp. 741-759
Persistent link: https://www.econbiz.de/10010341045
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Every tweet counts? : how sentiment analysis of social networks can improve our knowledge of citizens’ policy preferences : an application to Italy and France
Ceron, Andrea; Curini, Luigi; Iacus, Stefano Maria; … - 2012
Persistent link: https://www.econbiz.de/10011760007
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Does the web diversify the visibility of books? : evidence from French data
Peltier, Stéphanie; Touré, Mamoudou - In: International journal of arts management 20 (2018) 3, pp. 6-19
Persistent link: https://www.econbiz.de/10011921209