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Frauen
Greece
12
Consumer behaviour
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Advertising
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Griechenland
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Konsumentenverhalten
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Advertising effects
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Werbewirkung
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Brands
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Customer satisfaction
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Psychology of advertising
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China
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Color
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Cyprus
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Female stereotypes
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Kundenzufriedenheit
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Luxury goods
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Luxusgüter
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Memory
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Retail trade
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Retailing
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Stereotyping
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Kyrousi, Antigone G.
2
Panigyrakis, George G.
2
Panopoulos, Anastasios P.
1
Theodoridis, Prokopis K.
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Zotou, Athina Y.
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Corporate communications : an international journal
1
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Male and female attitudes towards stereotypical advertisements : a paired country investigation
Theodoridis, Prokopis K.
;
Kyrousi, Antigone G.
;
Zotou, …
- In:
Corporate communications : an international journal
18
(
2013
)
1
,
pp. 135-160
Persistent link: https://www.econbiz.de/10009711750
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2
Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective
Kyrousi, Antigone G.
;
Panigyrakis, George G.
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 771-798
Persistent link: https://www.econbiz.de/10011618376
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