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~subject:"Frauenbewegung"
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Frauenbewegung
Consumer behaviour
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Maclaran, Pauline
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Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
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Gendering theory in marketing and consumer research
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ECONIS (ZBW)
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1
Marketing and feminism in historic perspective
Maclaran, Pauline
- In:
Journal of historical research in marketing
4
(
2012
)
3
,
pp. 462-469
Persistent link: https://www.econbiz.de/10009621248
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2
Feminism's fourth wave : a research agenda for marketing and consumer research
Maclaran, Pauline
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1732-1738
Persistent link: https://www.econbiz.de/10011407860
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3
Uddering the other : androcentrism, ecofeminism, and the dark side of anthropomorphic marketing
Stevens, Lorna
;
Kearney, Matthew
;
Maclaran, Pauline
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 158-174
Persistent link: https://www.econbiz.de/10009733423
Saved in:
4
Invisible hands or hearts? : a feminist critique of consumerism and market centrism
Chatzidakis, Andreas
;
Maclaran, Pauline
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
1/2
,
pp. 158-164
Persistent link: https://www.econbiz.de/10013206514
Saved in:
5
Feminism's fourth wave : a research agenda for marketing and consumer research
Maclaran, Pauline
- In:
Gendering theory in marketing and consumer research
,
(pp. 180-186)
.
2017
Persistent link: https://www.econbiz.de/10011610803
Saved in:
6
Up close and personal : feminist pedagogy in the classroom
Stevens, Lorna
;
Maclaran, Pauline
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 32-39
Persistent link: https://www.econbiz.de/10014305494
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