Uddering the other : androcentrism, ecofeminism, and the dark side of anthropomorphic marketing
Year of publication: |
2013
|
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Authors: | Stevens, Lorna ; Kearney, Matthew ; Maclaran, Pauline |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 1/2, p. 158-174
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Subject: | Anthropologie | Anthropology | Tiere | Animals | Werbewirkung | Advertising effects | Kritik | Criticism | Frauenbewegung | Women's movement |
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