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~subject:"Fußball"
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Fußball
Event-Marketing
29
Event marketing
25
Deutschland
19
Germany
19
Theorie
9
Theory
9
Advertising effects
8
Beziehungsmarketing
8
Brand management
8
Markenführung
8
Relationship marketing
8
Unternehmen
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Werbewirkung
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Consumer behaviour
7
Konsumentenverhalten
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Big event
6
Estimation
6
Großveranstaltung
6
Image
6
Schätzung
6
Service-Dominant Logic
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Sport
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Emotion
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Event
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Service-dominant logic
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Brand image
4
Corporate reputation
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Customer satisfaction
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Event sector
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Firmenimage
4
Kundenzufriedenheit
4
Markenimage
4
Sportmarketing
4
Sports
4
Sports marketing
4
Veranstaltung
4
Veranstaltungswirtschaft
4
Betriebliche Wertschöpfung
3
Football
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Drengner, Jan
3
Gaus, Hansjoerg
1
Jahn, Steffen
1
Sachse, Manuel
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Sachse, Manuela
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Journal of advertising research
1
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
1
Stand und Perspektiven der Eventforschung
1
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ECONIS (ZBW)
3
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Does flow influence the brand image in event marketing?
Drengner, Jan
;
Gaus, Hansjoerg
;
Jahn, Steffen
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 138-147
Persistent link: https://www.econbiz.de/10003689051
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2
The dark side of sponsoring and ambushing mega sport events : is successful communication hampered by too many, too similar, and too ambiguous stimuli?
Sachse, Manuela
;
Drengner, Jan
- In:
Stand und Perspektiven der Eventforschung
,
(pp. 37-58)
.
2010
Persistent link: https://www.econbiz.de/10008654337
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3
Die Wirkungen von Ambush-Marketing : Ausgewählte Ergebnisse einer empirischen Untersuchung anlässlich der Fußball-Europameisterschaft 2004
Drengner, Jan
;
Sachse, Manuel
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 71-87)
.
2005
Persistent link: https://www.econbiz.de/10003295876
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