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Functional food
Consumer behaviour
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Brand image
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social influence
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Luffarelli, Jonathan
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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How to design logos to increase brand equity
Stamatogiannakis, Antonios
;
Luffarelli, Jonathan
;
Yang, …
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 121-132)
.
2016
Persistent link: https://www.econbiz.de/10011593193
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