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Millennials, social media, prosocial emotions, and charitable causes : the paradox of gender differences
Paulin, Michèle
;
Ferguson, Ronald J.
;
Schattke, Kaspar
; …
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
4
,
pp. 335-353
Persistent link: https://www.econbiz.de/10010481860
Saved in:
2
Motivating millennials to engage in charitable causes through social media
Paulin, Michele
;
Ferguson, Ronald J.
;
Jost, Nina
; …
- In:
Journal of service management
25
(
2014
)
3
,
pp. 334-348
Persistent link: https://www.econbiz.de/10010384975
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