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The importance of congruence between stakeholder prosocial motivation and CSR attributions : effects on stakeholders' donations and sense-making of prosocial identities
Song, Baobao; Ferguson, Mary Ann - In: Journal of marketing communications 29 (2023) 4, pp. 339-357
Persistent link: https://www.econbiz.de/10014294863
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Motivations behind donations for health-related organizations : threat appraisal and coping appraisal : the case of the ALS Ice Bucket Challenge
Li, Jo-Yun; Wen, Jing - In: Health marketing quarterly 34 (2017) 3, pp. 217-231
Persistent link: https://www.econbiz.de/10011744230