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The impact of victims' imagery on charity crowdfunding campaigns : how photos of victims doing nothing to help themselves elicit fewer donations
Buskila, Gadi; Perez, Dikla - In: Journal of advertising research 62 (2022) 4, pp. 385-396
Persistent link: https://www.econbiz.de/10013532007
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Help yourself : pictures of donation recipients engaged in physical self-help enhance donations on crowdfunding platforms
Perez, Dikla; Munichor, Nira; Buskila, Gadi - In: Journal of business research : JBR 161 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014288164