"No, thanks" : how do requests for feedback affect the consumption behavior of non-compliers?
Year of publication: |
2023
|
---|---|
Authors: | Perez, Dikla ; Oestreicher-Singer, Gal ; Zalmanson, Lior ; Rubin, Matthew Matan |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 34.2023, 1, p. 83-97
|
Subject: | Consumer behavior | Feedback requests | Measurement effect | Non-compliance | Online reviews |
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