Similar Search Results

How does advertising depend on competition? : evidence from U.S. brewing

Chandra, Ambarish; Weinberg, Matthew - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5132-5148

Persistent link: https://www.econbiz.de/10011947140

How Does Advertising Depend on Competition? Evidence from U.S. Brewing

Chandra, Ambarish - 2016

The relationship between market structure and advertising has been extensively studied, but has generated sharply … firms' advertising behavior. Well-established regional preferences over beer brands, and the sharp increase in concentration … market concentration on advertising expenditures: a 100-point increase in the HHI measure of concentration increases …

Persistent link: https://www.econbiz.de/10013004510

How does advertising depend on competition? : evidence from U.S. brewing

Chandra, Ambarish; Weinberg, Matthew - 2017

Persistent link: https://www.econbiz.de/10011721621

Controllo verticale, pubblicità e incentivi alla fusione orizzontale

Colangelo, Giuseppe - In: Economia politica : journal of analytical and … 9 (1992) 3, pp. 405-423

Persistent link: https://www.econbiz.de/10001141569

Endogenous availability, cartels, and merger in an equilibrium price dispersion

McAfee, Randolph Preston - In: Journal of economic theory 62 (1994) 1, pp. 24-47

Persistent link: https://www.econbiz.de/10001164137

Media market concentration, advertising levels, and ad prices

Anderson, Simon P.; Foros, Øystein; Kind, Hans Jarle; … - In: International journal of industrial organization 30 (2012) 3, pp. 321-325

Persistent link: https://www.econbiz.de/10009658212

Manufacturers Mergers and Product Variety in Vertically Related Markets

Milliou, Chrysovalantou - 2014

We study final product manufacturers' incentives to introduce new products into the market and how they are affected by a merger among them. We show that when manufacturers distribute their products through multi-product retailers, a manufacturers merger, although it leads to an increase in the...

Persistent link: https://www.econbiz.de/10013047344

Horizontal mergers and exit in declining industries

Filson, Darren; Songsamphant, Bunchon - 2001

Previous work on exit in declining industries has neglected mergers. We examine a simple model that predicts which declining industries experience horizontal mergers. Mergers are more likely if 1) market concentration is high; 2) the inverse demand curve is steep at high levels of output and...

Persistent link: https://www.econbiz.de/10011569023

The impact of mergers on concentration: a study of eleven West German industries

Müller, Jürgen - 1974

Persistent link: https://www.econbiz.de/10003635880

The impact of mergers on concentration : a study of eleven West German industries

Müller, Jürgen - In: The journal of industrial economics 25 (1976) 2, pp. 113-132

Persistent link: https://www.econbiz.de/10002521793