The relationship between market structure and advertising has been extensively studied, but has generated sharply opposing theoretical predictions, as well as inconclusive empirical findings, likely due to severe endogeneity concerns. We exploit the 2008 merger of Miller and Coors in the U.S....

The relationship between market structure and advertising has been extensively studied, but has generated sharply opposing theoretical predictions, as well as inconclusive empirical findings, likely due to severe endogeneity concerns. We exploit the 2008 merger of Miller and Coors in the U.S....

Eine Welle von Fusionen hat die Weltwirtschaft erfasst. Allein die Dimension der bei Großfusionen genannten Summen, die nicht selten das Bruttoinlandsprodukt von Volkswirtschaften übersteigen, führen zu einem erheblichen Maß an Verunsicherung. Dies wird auch in den Überschriften von...

Within the last three years, Google has acquired YouTube and DoubleClick and has attempted to control part of Yahoo!'s search advertising business. Two of the deals have not raised antitrust concerns by competition authorities. I review these deals with a focus on consumer welfare. Consumers are...