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Fusion
Firm performance
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Unternehmenserfolg
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Brand image
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Brand management
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Markenführung
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Markenimage
6
Brand equity
3
Firm value
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International market entry
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Internationaler Markteintritt
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Multinationales Unternehmen
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Resource-based view
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Ressourcenorientierter Ansatz
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Transnational corporation
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Unternehmenswert
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Corporate Social Responsibility
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Corporate social responsibility
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Data envelopment analysis
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Data-Envelopment-Analyse
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Effizienz
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Environmental management
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Foreign market knowledge
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Globalisierung
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Globalization
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Marketing
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Marketing management
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Marketingmanagement
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Merger
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Takeover
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Technical efficiency
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Technische Effizienz
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USA
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Umweltmanagement
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Lambkin, Mary
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Rahman, Mahabubur
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Hussain, Dildar
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
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ECONIS (ZBW)
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Creating or destroying value through mergers and acquisitions : a marketing perspective
Rahman, Mahabubur
;
Lambkin, Mary
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 24-35
Persistent link: https://www.econbiz.de/10011286981
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Value creation and appropriation following M&A : a data envelopment analysis
Rahman, Mahabubur
;
Lambkin, Mary
;
Hussain, Dildar
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5628-5635
Persistent link: https://www.econbiz.de/10011597419
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