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1
Multiple Ps′ effects on gambling, drinking and smoking : advancing theory and evidence
Prentice, Catherine
;
Cotte, June
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2045-2048
Persistent link: https://www.econbiz.de/10011373175
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2
Marchés contestés : quand le marché rencontre la morale
Steiner, Philippe
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011304346
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3
Responsible
marketing
and advertising in gambling : a critical review
Parke, Adrian
;
Harris, Andrew
;
Parke, Jonathan
;
Rigbye, Jane
- In:
The journal of gambling business and economics
8
(
2014
)
3
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011312868
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4
Examining the effects of various promotion types on slot gaming volumes
Suh, Eunju
;
Dang, T. Trent
;
Alhaery, Matt
- In:
International journal of hospitality management
37
(
2014
),
pp. 68-79
Persistent link: https://www.econbiz.de/10010354210
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5
Big data and
marketing
analytics in gaming : combining empirical models and field experimentation
Nair, Harikesh
;
Misra, Sanjog
;
Hornbuckle, William J., IV.
-
2013
-
This version: Dec 20, 2013
Persistent link: https://www.econbiz.de/10010411711
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6
The demand for sweepstakes
Tan, Guofu
-
1998
Persistent link: https://www.econbiz.de/10000987732
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7
Competition for networked agents in the lottery Blotto game
Jiao, Qian
;
Xu, Jin
- In:
Economics letters
197
(
2020
),
pp. 1-6
Persistent link: https://www.econbiz.de/10012511173
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8
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
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9
Multidisziplinäre Betrachtung des vielschichtigen Phänomens Glücksspiel : Festschrift zu Ehren des 65. Geburtstags von Prof. Dr. Tilman Becker
Wöhr, Andrea
(
ed.
);
Wuketich, Marius Reinhold
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011967146
Saved in:
10
A practice-based model of effective
marketing
based on an auto-ethnographical observation of brand management training at Procter & Gamble (P&G)
Young, Peter N.
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 243-269
Persistent link: https://www.econbiz.de/10012116405
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